EW

Reports

Every report built in — sales, stock, margin, returns. No paid add-on, no waiting on support to build it.

Revenue · 30d
£84,210
vs prev+12.4%
Orders · 30d
2,180
vs prev+8%
Avg order value
£38.60
vs prev+£1.20
Blended margin
51%
vs prev+2pt
Oversells avoided
11
vs prevauto
Return rate
1.8%
vs prev−0.3pt
Spotted for you
AnomalyEtsy orders up 340% today
Spike detected vs a normal Monday — pull Slate & Oak stock forward before the best-sellers sell out.
Margin3 SKUs sold below cost this week
Letterbox plate (brass) lost £2.10/unit after eBay fees + materials across 4 orders — the price no longer covers cost.
AnomalyCake-topper returns up 3×
12 returns this week vs ~4 typical — likely a batch or listing issue worth a look before it grows.
Revenue · last 12 weeks
£84,210
all channels · +12.4% vs prev period
peak £3,417/wk
this periodprior period
Sales by channel
This month
£3.4kTODAY
Amazon43.5%
Etsy34.8%
eBay21.7%
Net margin by category
52%
House signs
46%
Letterboxes
58%
Cake toppers
44%
Coasters
Posted to Xero — automatically
payouts matched to orders · fees split out · COGS journal nightly
14 payouts matched this month0 discrepancies
WhenPayoutGrossFeesNet postedMatched toStatus
Today
aAmazon payout
£4,182.40−£627.36£3,555.0496 ordersMatched
Yesterday
EEtsy payout
£1,908.12−£171.73£1,736.3941 ordersMatched
2 days ago
eeBay payout
£2,340.55−£280.87£2,059.6858 ordersMatched
3 days ago
aAmazon payout
£3,966.08−£594.91£3,371.1789 ordersMatched
Every payout reconciles itself against its orders the moment it lands — the month-end spreadsheet ritual is gone. Your accountant opens Xero and it's already right. Sample ledger for the demo company.